Alex Rayner, the London-based magazine journalist

Hard Sell in The Guardian Guide

There's a piece by me in this week's Guardian Guide; it's about those woeful DFS ads. You can read it by clicking here.

Hard Sell Guide inclusion

My critique of the latest Visit California ad appeared in last Saturday's Guardian Guide. To read it, click here.

Another Alex Rayner

Please don't confuse me with Alex Rayner, my equally talented namesake, who is Media Director at London's leading edge advertising and marketing agency, Captive Minds. Find out more about him by clicking here. Email him here.

OK, I wrote this

I wrote this Guardian Guide piece under a pseudonym. My need for a pen name is explained in the piece.

Hunting down homo economicus

Click here and scroll down to read a brief piece I wrote for The Guardian on anthropologists in the advertising industry.